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Logo Design for National Horticulture Company
ABOUT THE PROJECT:
This design offers a fresh identity for a horticultural business that supply across the UK. We aimed to create something that would be recognisable and allow a suggestion of what the company does at first glance, while at the same time remaining timeless and easily applied to all products and media.
We started by looking at how other, similar companies identified themselves and narrowed down the good and bad aspects, also focusing on how the company themselves wanted to appear.
A typographic approach was chosen as we wanted to simplify the design into a combination of image and text. Two growing leaves were chosen to make the T as they symbolise growth and the name of the company.